Market analysis for cadburys

Market analysis for cadburys Cadbury  was a British  confectionery  company, the industrys second-largest globally after the combined  Mars-Wrigley.[2]  Headquartered in Cadbury House in the Uxbridge Business Park in  Uxbridge London Borough of Hillingdon,  England  and formerly listed on the  London Stock Exchange, Cadbury was acquired by  Kraft Foods  in February 2010. The company was an ever-present constituent of the  FTSE 100  from the indexs 1984 inception until its 2010 takeover.[3][4] . What products or services does it offer customers? At what price(s)? Products Main article:  List of Cadbury products Cadbury plc manufactures chocolates and sweets such as the popular  Cadbury Dairy Milk. Notable product introductions include:   Cocoa Essence  Easter Eggs   Milk Chocolate Cadbury Fingers   Dairy Milk   Bournville  Chocolate   Milk Tray Flake Creme Egg Crunchie   Roses   Fudge   Dairy Milk Buttons   Picnic Curly Wurly   Wispa  (relaunched 2007)   Boost Twirl Time Out   Fuse Brunch Bar,  Dream  and  Snowflake Cadbury dairy milk silk  (richer, finer milk chocolate) and  Wispa Gold Prices of sme of its products Boost High Protein Nutritional Energy Drinke:  $35.955 Cadbury Dairy Milk Bar of Plenty Berry Fruit and Vanilla Shortcake 140g.  Price:  Ã‚  Ã‚ £2.34   Cadbury Dairy Milk Bar of Plenty Toffee Apple and Roast Hazelnut 140g.  Price:  Ã‚  Ã‚ £2.34   boost High Protein Energy Drink, Vanilla, 8 oz, 6 pk $10.69 Cadbury Dairy Milk Silk, a brand priced at Rs 49 for 69 grams and Rs 99 for 160 grams available in Milk chocolate, Roast Almond and Fruit Nut variants. The company aims to position Silk as smoother, creamier and chunkier. Who are its customers and what do they want? Its main customers are children and youngsters especially girls. They want Cadbury chocolates to be Very creamy delicious taste and widely available.   it still smells nice. One Pound for one hundred grams is good value, Nice box Presentation reasonable price yummy . Who are its competitors and how does the company differentiate itself from its competitors. Within Chocolate, its interesting that Cadbury is a very small player outshone by Nestle, MM Mars (now called Masterfoods) and Hershey. Cadbury is a distant 4th. But, in Canada Europe, Cadbury is a huge player perhaps #2. This is because Cadbury Schweppes is British based and hence has a much larger presence in Europe, Canada Australia. Within Confections (e.g. gum, hard candy), competitors would include Wrigleys. Within Soft Drinks, Cadbury Scheppes is a distant 3rd, with Coke in the lead, followed closely by Pepsi. Interestingly enough, I think that 7-Up, one of Cadburys products, is actually sold by Pepsi outside the US. Within Juices Juice Drinks, competition is w/ Coke (e.g. Minute Maid, Hi-C) and Pepsi (e.g. Tropicana, Gatorade, Brisk Iced Tea), Ocean Spray, Welchs and many smaller players. Within Fruit Snacks, Dole Del Monte are the largest competitors. the corporate site has a lot of stakeholders: shareholders, potential investors, journalists, job-seekers, employees, analysts financial and sustainability, suppliers, partners, customersà ¢Ã¢â€š ¬Ã‚ ¦ There needs to be somewhere that at least the core facts about the company can be found by all these people, for convenience as well as for legal reasons.  adbury monitor the production process by using total quality   management to ensure that the chocolate/products that are produced are   of a high quality and meet the needs of the customers, this is vital   for Cadbury because they produce chocolate products mainly which has a   lot of substitutes, this means that customers could loose interest in   Cadbury products if their demands are not met or thought about.  An alternative quality assurance method that Cadbury could use is   benchmarking. Benchmarking is a method for comparing the performance   of one business against another, this would of an advantage to Cadbury   because they could compare their sales figures, production figures etc   against a major competitor (Nestle for example), the comparisons would   help Cadbury to set aims and goals for the business itself and once   the aims have been met it may almost be certain that Cadbury is   outperforming its competitor.   However the competitor that Cadbury choose has to be near enough the   same size business as Cadbury, this is to make the benchmarking fair.   As well as the above benchmarking will help Cadbury to do better than   their competitor(s).   . How do they communicate with customers and how do they sell their product to customers? Cadbury have continued their innovative work but off the corporate site. The Cadbury approach seems to be to maximise the brand benefits they can get from their customer-facing social media outposts, while retaining the static and more corporate information on the corporate site. There are hundreds of thousands of fans of Cadbury fans on Facebook. These are mostly brand pages (Dairy Milk: two pages with over 400,000 fans; Creme Eggs: two pages, with over 500,000 fans; Mini Eggs: two pages with over 300,000 fans à ¢Ã¢â€š ¬Ã‚ ¦ and thats just on the first page of results). But there is also a corporate page with over 248,000 fans, and even a page for their recent Eyebrows advertisement campaign with nearly 225,000 fans. That is more than a glass and a half of customer loveà ¢Ã¢â€š ¬Ã‚ ¦ Cadbury is clearly doing something very right here; Facebook works well for them, and they are making the most of their advertising successes, and welcoming the mashups and spoofs that their loyal customers create. (Youll no doubt remember the  Mars/Snickers  episode from a few months ago). But it isnt just Facebook: there are many Cadbury inspired videos on YouTube, and theres at least oneCadbury channel. There also seem to be several Cadbury-owned Twitter accounts (such as  @ButtonsFOTF,@haveyouearnedit,  @Cadbury_Gorilla  and  @GoingFairTrade). These are the only ways through customers get attracted towards their different brands of chocolate and they sell their products.